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23.10.2023

Thailand's Tourism Sector: Slow Recovery, but Signs of Hope

Thailand's tourism sector has been on a journey to recovery, although it's progressing slower than expected. A recent report from the Thai Hotel Association (THA) revealed that, even during this year's peak season, the industry has not fully bounced back to 2019 levels.

Factors Slowing the Recovery

The primary reason for this delayed recovery is the decreased demand for trips to Thailand from key markets, particularly China, where the focus has shifted to domestic travel, and Russia, where the weak ruble has made foreign travel more expensive.

Winter 2024: Promising Discounts

As a response, the prices of hotel rooms in Pattaya and other regions in the south and east are expected to drop by at least 10-15% during the winter of 2024, compared to pre-pandemic levels.

Signs of Hope: Stimulation and Visa Changes

Despite the challenges, there are signs that the sector is gradually moving towards recovery. One crucial factor is the renewed interest from Russian tourists. Recently, the visa-free period for Russian citizens visiting Thailand was extended to 90 days.

Investment Opportunity

These changes present a unique opportunity for those looking to invest in Thai real estate. Consider securing an apartment for the winter season and make the most of it by enjoying your Thai home during the cold months and renting it out during the rest of the year.


While the recovery in Thailand's tourism sector has been slower than anticipated, it's vital to keep an eye on the changing landscape and evolving opportunities. Thailand's efforts to attract tourists, coupled with price adjustments, offer hope for a brighter future in the travel industry.

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